Please ignore the posts about using the laser level to find the right tilt. The slope of the top of the speaker does not seem to correspond to the tilt needed per the chart in the manual. I was trying to be too clever. Stick to the chart.
I now just use a torpedo level with a digital reading to make sure the speaker is level on my thick carpet, then shim up or done by the number of shims that would be needed from the level position according to the manual's tilt chart. The digital output makes it easier to check that each speaker has the same tilt.
For toe in, I use a ruler and a laser pointer to get a precise angle. When laid along the front top edge of the speaker, the laser should point at the same distance back on the other speaker. I only use a slight toe in to strengthen the center image a bit.
All this fussing would probably not be necessary on thin carpet over flat, level flooring.